Queen’s ‘Somebody to Love’ Featured in Honda Super Bowl Commercial
Honda’s ad for Super Bowl 50 finds a group of sheep joining in for a soaring rendition of Queen‘s “Somebody to Love” … at least until a farmer gets within earshot. You can watch the entire commercial above.
The farmer is driving a new Ridgeline, which boasts a truck-bed sound system. That’s how this Queen song, originally released as part of 1976’s A Day at the Races, gets stuck in the sheep’s collective woolen heads. Honda’s 60-second spot was directed by the Oscar-nominated Bryan Buckley, who’s reportedly become known as King of the Super Bowl after creating more than 40 advertisements for the big game.
The cuddly advertisement, titled “A New Truck of Love,” ends with the farmer’s trusty dog joining in to provide a little low end. It’s set to air during the third quarter of the Super Bowl on CBS this Sunday.
Queen’s song, a No. 13 hit in the U.S. that shot to No. 2 in the U.K., found Brian May, Roger Taylor and the late Freddie Mercury layering their own voices dozens of times to create a gospel choir-type effect. Five Live, a 1993 concert EP with George Michael taking over lead vocals for “Somebody to Love,” topped the U.K. charts. The track has since appeared in a number of singing-contest programs, as well as in the movies Happy Feet and Ella Enchanted.
This isn’t the first time Honda has used classic rock as part of an ad campaign. Artists like Ozzy Osbourne (“Crazy Train”), Lou Reed (“Walk on the Wild Side”) and the Animals (“We Gotta Get Out of This Place”) have also been featured in the car company’s commercials over the years.