Penthouse X Fleshlight Pro Take Over Formula Drift With Trenton Beechum’s 999 BMW

The powerhouse collaboration brings lifestyle branding, motorsports culture, and mainstream visibility to Formula Drift’s rapidly growing Gen Z audience.

(AUSTIN TX) Penthouse x Fleshlight Pro are stepping into the fast lane with a bold new sponsorship collaboration supporting Formula Drift Pro 1 driver Trenton Beechum and his fully wrapped #999 BMW race car during the 2026 Formula Drift season.

The eye-catching Penthouse x Fleshlight Pro collaboration branding now dominates the side of Beechum’s competition vehicle, merging motorsports energy with two globally recognized lifestyle brands in a move designed to expand visibility far beyond the traditional adult marketplace.

“This partnership is about visibility, energy, and connecting with a culture-driven audience,” said a representative for Fleshlight Pro. “Formula Drift has become one of the most exciting motorsports platforms in the world, and teaming up with Trenton allows us to introduce Penthouse x Fleshlight Pro to a broader mainstream audience in a completely unique way.”

Hailing from Agoura Hills, California, Trenton Beechum has become one of drifting’s standout competitors. The accomplished driver is a 2015 Top Drift Champion and the 2019 Formula Drift Pro2 Champion, now competing at the highest level in Formula Drift Pro 1 behind the wheel of his #999 BMW.

This weekend, Beechum heads to Atlanta, Georgia, for Round 2: Road To The Championship, where fans will get to see the Penthouse x Fleshlight Pro wrapped BMW in action. Additional stops throughout the season include Orlando, Florida; Seattle, Washington; Las Vegas, Nevada; and Long Beach, California for the Shoreline Showdown.

The partnership positions Fleshlight as a modern lifestyle brand while introducing the collaboration to Formula Drift’s rapidly expanding younger demographic. Formula Drift’s 2025 season has become the most successful in the series’ 22-year history, generating record-breaking attendance and viewership. Each round draws an estimated 1.5 to 2 million livestream viewers, contributing to approximately 6.5 million annual viewers overall, with roughly 80% of the audience falling within the Gen Z demographic.

The collaboration represents a strategic effort to bridge adult lifestyle branding with mainstream motorsports culture, opening new opportunities for broader audience engagement and cultural crossover.

Fans can learn more about upcoming Formula Drift events and purchase tickets at:

https://www.formulad.com/schedule

For more Fleshlight, visit:

https://www.fleshlight.com/

https://www.facebook.com/Fleshlight/

https://www.instagram.com/fleshlight

https://x.com/fleshlight

https://www.youtube.com/@FleshlightILFLLC

ABOUT FLESHLIGHT:

Founded in 1998, Fleshlight is the world’s best-selling brand of male lifestyle and wellness products. Built on innovation, quality, and body-safe materials, Fleshlight has become a global leader in promoting healthy, positive exploration of pleasure. Headquartered in Austin, Texas, the company continues to redefine the adult wellness industry with cutting-edge designs, creative collaborations, and a commitment to empowering people to embrace intimacy with confidence and imagination.