Our Erotic Journey Takes Intimate Wellness to the Mainstream at ASD Market Week

EMMREPORT

The California brand heads to Las Vegas with discreet collections, flexible retail partnerships and a pitch aimed beyond traditional novelty stores.

LOS ANGELES — Our Erotic Journey is heading to ASD Market Week in Las Vegas with a straightforward mission: show mainstream buyers that intimate wellness products can sit comfortably—and profitably—alongside beauty, lifestyle and gift merchandise. The California-based company says it will exhibit August 25–27 at the Las Vegas Convention Center in Booth C33646.

The show gives OEJ access to supermarkets, pharmacies, boutique gift shops, lifestyle retailers and distributors that may never have considered themselves part of the traditional novelty business. Its central pitch will focus on the Zodiac Series and other collections built around discreet, elegant packaging that can work in wellness sections and gift displays without turning the shelf into a neon announcement.

OEJ also plans to discuss several ways retailers can enter the category. Those include conventional wholesale distribution, turnkey e-commerce support for businesses that want to sell online without holding inventory, and private-label manufacturing through OEM and ODM services. For buyers looking for higher-margin merchandise, the company is positioning intimate wellness as a growing category with recognizable consumer interest and a relatively flexible path to market.

“ASD gives us the opportunity to introduce Our Erotic Journey to a wider retail audience,” OEJ Director James Guo said. “Our products are designed to feel approachable, beautiful and profitable for stores that may not think of themselves as adult retailers. We want to show buyers that intimate wellness can be displayed thoughtfully, sold confidently and supported with the right partnership.”

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ASD Market Week’s official schedule confirms the three-day show runs Tuesday through Thursday, August 25–27, in the Las Vegas Convention Center’s North and Central halls. The event describes itself as a broad wholesale marketplace serving retailers and distributors across numerous consumer categories, making it a logical testing ground for OEJ’s effort to move beyond its established specialty-store base.

Founded by Guo, Our Erotic Journey offers personal massagers, enhancers and intimacy products across collections including Power of Cock, Cristal, Zodiac, Sublime, Thrillz, Curious, Pot, Space and Lit. The company says its products carry a five-year warranty and that its retail support extends from design and packaging to manufacturing, distribution and customer service. Buyers and distributors attending ASD are invited to visit Booth C33646 to discuss placement, private label work and new revenue opportunities.

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