NEW YORK — Mike Dickinson, the Pony Clubs regional manager known as the Strip Club Cowboy, was featured by The New York Post in a story examining how reality stars and influencers are being used to bring new customers into strip clubs.
The article, “Strip club chain books ‘Honey Boo Boo’ star Pumpkin, other influencers to boost revenue: ‘Crowds are insane,’” places Dickinson’s marketing strategy inside a broader shift in nightlife. Recognizable personalities are becoming event attractions capable of giving customers a reason to leave their screens and visit a venue in person.
“You don’t want to be Blockbuster in a Netflix world,” Dickinson told The Post.
The feature also includes comments from Lauryn “Pumpkin” Efird of Here Comes Honey Boo Boo and Mama June, comedian and former adult performer Shanna Brooks, former UFC and WWE star Matt Riddle, and Continental Agency feature-dance agent Frank Bane.
“The strip club industry never bounced back after COVID; young people have changed, they’re on their phones, they’re not drinking, they’re not having sex anymore,” Bane said in the article.
For Dickinson, the national attention reflects a career built around adapting club entertainment to changing audiences. The Richmond, Virginia native entered the business at 18 at The Candy Bar, moved from DJ to manager within weeks and spent the next 15 years owning and operating clubs throughout the Richmond area.
In 2020, Dickinson partnered with industry veteran Jerry Westlin to expand Pony Clubs into Tennessee. A single location in a smaller market developed into a growing regional operation under Dickinson’s leadership.
Dickinson’s approach combines smart marketing, headline-driven events and personal interaction. The complete New York Post feature is available online, while Pony Clubs location information is available through the company’s supplied link hub.
SUBJECT SOCIAL / PLATFORM LINKS
- The New York Post — Full Article
- The New York Post on X — @nypost
- The New York Post on Instagram — @nypost
- Pony Clubs — Locations and Links
- Mike Dickinson on X — @IamMrMikeD
- Mike Dickinson on Instagram — @iammrmiked
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