Indie Gender-Neutral Athlingerie Brand Virtue Launches “Free the Cheeks” Campaign in NYC on Election Day

What: Virtue’s “Free the Cheeks” Campaign, a cheeky celebration of freedom, fashion, honest conversations and self-expression, featuring the iconic Virtue jockstrap – the world’s 1st genderless jock, models and special guest XX. The campaign encourages inclusivity and empowerment while celebrating the importance of voting on Election Day. The event will include a series of struts at key locations in Manhattan, promoting genderless fashion and sustainable choices.

When:
November 5, 2024
12:00 PM – 2:00 PM

Where:
The campaign will make multiple stops at key NYC locations, starting in Times Square and ending at Rockefeller Center:

Times Square – Kick-off – https://g.co/kgs/2jo7mzY
J K Onassis High School (120 West 46th Street, New York, NY 10036)
53rd Street Library (18 West 53rd Street, New York, NY 10103)
5th Avenue Strut down to Rockefeller Center

Voter Entrances for Polling Locations:

J K Onassis High School: 120 West 46th Street
53rd Street Library: 18 West 53rd Street

Who:

Virtue models, showcasing the brand’s latest genderless athlingerie

Alana Luv – https://www.instagram.com/_alanaluv_/

Troy Edward – https://www.instagram.com/troyedwardss/

Athena Parisi – https://x.com/parisibaby

Edward Terrant – https://twitter.com/edward_jpg

Founder of Virtue, Yotam Solomon, will be available for interviews

https://x.com/ThisIsVirtue

https://www.instagram.com/yotam_solomon/

Visuals:

Virtue models leading cheeky, fashionable struts at each location holding signs with key messages.
XX engaging with the public and media in support of the campaign.
Election Day poll site backdrops, highlighting the importance of voting and freedom of expression.

Why:
The “Free the Cheeks” campaign is designed to inspire confidence and self-expression through fashion while celebrating freedom. Virtue’s genderless designs represent inclusivity and sustainability, bringing a bold message to the streets of NYC just in time for Election Day.

Media Contact:
Contact for Media: Lainie Speiser, 201-920-2777; [email protected]