Albeit 80% of all Arabica coffee beans originate in Latin America, only 13% of independent coffee brands in the US are Latino-owned, and African-American-owned coffee brands are poorly represented even more at a mere 12%. Besides those cheesy Juan Valdez commercials you probably remember from the 80’s, you rarely see Black & Hispanic culture represented in contemporary coffee culture (especially today), much less when you blend in extreme music subculture. So, why shouldn’t people of color have more representation and a bigger stake in an almost $350B industry alone here in this country?
In comes Body Count… and not with just some fake-ass, gimmicky money-grab, but a legit traceable 100% Specialty Grade Mexico-Ethiopian blend that lights up and fires up your senses like a drive-by rather than a drive-thru. Besides Body Count’s uncompromising persistence to represent their cultural roots and heritage, BC’s coffee is actually roasted by a Latina born and raised in LA. When it comes to the packaging, there’s no whitewashed Kevlar, just a straight-up stark black body bag design, that’s unwavering in its raw intensity.
Body Count decided to partner with the rebellious private label coffee provocateurs Concept Cafes, the same innovators who with Cannibal Corpse put a disemboweled zombie cannibalizing coffee from a decapitated zombie head on the front of a coffee bag. Concept’s founder Mike Tonsetic says of the collaboration, “Look, I love coffee, but I’ve ALWAYS unabashedly stated my disdain for what coffee culture has become. It’s so typecast(e); like unless you’re some mismatched-mustached incel in a giftshop ballcap reciting something you picked up from the back of a tour brochure, the industry is not giving you ANY respect. I mean, when I think coffee, I see Willem Dafoe in the diner scene from The Loveless, now that’s fuckin’ COOL! You know what else is cool… Body Count! And you know what else is really fuckin’ cool… disrupting the system and bringing awareness to the financial, racial, and cultural inequality and imbalance in an industry where 66% of all Americans use the product on a daily basis; and it comes in a body bag, now that’s making a statement and leaving a calling card!’
Body Count coffee is ALREADY here, and it’s not going anywhere; and they’re coming to your neighborhood next. They’re not only changing how the game is played corner-to-corner, but bringing a specialty coffee product to the mainstream so it’s accessible to everybody, no matter your race, culture, or economic status; that’s what’s up. So chain-up the café doors, and board up the windows, because BC is locked & loaded, and ready to torch this muthafucka!!!
BC’s coffee just debuted at Spooky Empire horror con in Orlando, FL and will also be debuting at DownloadUK Fest June 10th -14th. SUBSCRIBE & FOLLOW to https://bodycountband.com/ for updates on new coffee products, special promos, and future events.
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