Tango, Playboy Bring Playmates Into Live Creator Economy

The partnership pairs Playboy’s global lifestyle brand with Tango’s real-time technology and gifting ecosystem, creating a new lane for Playmates to move beyond static social posts and subscription-only content into live fan engagement where access, personality and audience participation drive value.

The rollout will center on exclusive in-app access, live conversations, creator battles, premium streams, Audio Rooms, top-fan leaderboards and branded digital gifts, supported by cross-platform promotion, dedicated landing pages, influencer seeding, launch-week activations, Playmate-hosted live events, Q&As, behind-the-scenes content and ongoing Playboy-themed programming.

The campaign will also connect Tango creators to the Playboy x Honey Birdette creator competition, giving eligible participants a chance to win $100,000 and become the face of a new Honey Birdette lingerie collection.

“Playboy has always understood the power of personality, access and audience loyalty, while Tango is built for the way fans want to connect now – live, direct and interactive,” a Tango company representative said. “This partnership gives Playmates a platform where they can build deeper fan relationships, create new revenue opportunities and turn real-time attention into meaningful engagement. For Tango users, it brings recognizable talent into an experience that feels premium, personal and immediate.”

For creators, the partnership highlights Tango’s value as a complementary revenue channel at a time when talent is looking beyond traditional social media and subscription-based platforms. Tango reaches approximately 600 million registered users, roughly 1 billion guests and registered users combined and over 1 million creators streaming each month, giving the Playboy partnership a significant built-in audience while reinforcing Tango’s position as a next-generation home for live social entertainment, creator income and real-time fan connection.

For more information, visit Tango.me.

Tango is a global live-streaming and creator monetization platform where creators go live, connect with fans in real time and earn through digital gifts, fan engagement and interactive entertainment.

Founded in Mountain View, California in 2009 by Uri Raz, Tango has grown into a worldwide social platform with approximately 600 million registered users, roughly 1 billion guests and registered users combined and around 1 million creators streaming each month.

At a time when creators are looking beyond traditional social media and subscription platforms, Tango gives them a direct way to turn live attention into income while giving viewers a more personal, immediate way to connect. With global scale, real-time engagement and a growing interest in human, hybrid and AI-driven experiences, Tango is positioning itself as a next-generation home for live social entertainment. To learn more, visit Tango.me.

# # #

MEDIA CONTACT: Brian S. Gross | BSG PR | 818.340.4422 | brian@bsgpr.com | @bsgpr